It was the first Hogan iron to be forged by Endo Manufacturing in Japan. The ’99 Apex is the epitome of a Hogan forged iron design. The second was my prototyping contractor Tom Stites, an ex-Hogan R&D staffer who would convert our CAD files to hittable specimens. The first was my CAD operator Charles Lovett who had a keen eye for blades after he had been hired away from Mizuno. I had two big assets available to me in the execution of the new Hogan Apex irons. The words Ben Hogan and Icon go together like velvety and smooth.
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Hogan’s design characteristics I ended up creating the infamous Hogan iron chart using a 1-megapixel digital camera and black fabric backdrop as I photographed every iron on my credenza “photo studio”. The new Hogan irons avoid this altogether by simply fitting golfers into the lofts that will produce consistent, appropriate distance gaps. The new ICON from BHGolfEQuipment brings back the iconic Hogan blade. I was ready to pursue this project only after doing much homework, studying every Hogan design I could find and by interviewing past Hogan Company employees. This next club I designed must be an authentic Hogan in every aspect. My biggest challenge in designing the next generation of Hogan products: Do NOT design a Top-Flite club with “Hogan” stamped on it. Hogan’s company and had my dream job drop into my lap when Spalding purchased the Ben Hogan Company in 1997. This iron is one of my all time favorite designs. The sleek look of traditional blades, combined with state-of-the-art perimeter technology has been a huge success. Fast forward a few months, and serious golfers everywhere were elated with the new Hogans.
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Material: Billet Forged 1030 Carbon Steel with Nickel/Chrome Plating WORTH 15 irons and TK wedges were unveiled in January, the golf world stood up and took notice.